Join your professional peers for new webinars and podcasts each month featuring subject matter

experts and the who’s who of financial planning professionals sharing actionable takeaways on:

Practice Management Strategies
Step-by-Step Business Tech Solutions
Enhancing Client Relationships

November 2020

Advertising on Social Media to Boost Your Brand

Tuesday, November 10 at 3:00 PM ET (2:00 PM CT, 12:00 PM PT)
Presented by: Jonny Swift, Impact Communications
Member: Free; Non-Member: $39

Description:
Having a strong social media presence is more important than ever, and many advisors are jumping on the social media bandwagon with strong social media marketing efforts. However, some advisors are having a difficult time growing their audience and getting engagement on their social media posts, even though they’re producing and posting the right kind of content on a regular basis. This is where social media advertising comes in, where even a small budget can go a long way. Advertising on social media and boosting your posts is a cost-effective way to reach a larger targeted audience, get more engagement on your posts and activity, and gain more followers and prospects. Guest presenter Jonny Swift of will join Playbook 2020 host Marie Swift to share how to effectively create social media advertisements and boost posts in order to reach a larger audience and increase your social media following and engagement.

Learning Objectives:

Understand how to create cost-effective ads and boost social media posts on Facebook, LinkedIn, and Twitter
Be able to create ideal target audiences for your social media ads, including creating Lookalike audiences on Facebook
Know how to determine what kind of content is ideal for advertising and boosting on social media

December 2020

Best Ideas and Year-In-Review

Wednesday, December 9 at 3:00 PM ET (2:00 PM CT, 12:00 PM PT)

Presented by: Marie Swift, Impact Communications

Member: Free; Non-Member: $39

Description:
What a year! Charles Dickens' famous opening sentence in the historical novel, A Tale of Two Cities, comes to mind: “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of light, it was the season of darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us, we were all going direct to Heaven, we were all going direct the other way—in short, the period was so far like the present period, that some of its noisiest authorities insisted on its being received, for good or for evil, in the superlative degree of comparison only.” Join Marie Swift, NAPFA’s 2020 Playbook emcee and head orchestrator, for a recap of her favorite moments – and a few of your own.

Learning Objectives: